manufacturing taste
architectural design agency based in london
We are Manufacturing Taste.
We are architectural designers but different. We work with developers and agents to define the market with our designs, not follow popular trends.
what is manufacturing taste?
Manufacturing Taste is an architectural design studio that operates more like a creative agency. We design spaces and experiences for consumers to enjoy, not just buildings for users to occupy.
Understanding these consumers is the driver of the spaces and experiences we design. We fulfil their needs, satisfy their desires, communicate with them and create resonance.
And just like a creative agency, we connect on both a conscious level, by tapping into popular culture, and a subconscious level, through behavioural psychology. By signalling to our target consumers that we understand them, we work with developers and agents to define design in property, rather than react to what is already being repeated. When a development has character and intent, it does not just fit the market. It stands out in it.
Our focus is on interiors, retrofits and refurbishment — the spaces people encounter every day. These are the environments that are shared, remembered and talked about. They are where taste is shaped and value is felt.
→ Projects
why manufacturing taste?
Collective taste, otherwise known as market trends, is manufactured and propagated until it is internalised by society. Whether in tech or fashion or music or food or social habits or even space, designers and strategists collaborate with opinion makers and influencers in media, film, music and branding to define the style of the age and the taste spectrum for people to subscribe to.
There is a clearly identifiable 'look, feel and sound' to the 1960s or the 1980s, or even the 2010s:
Think co-working. Think avocado on toast. Think skinny jeans. Think millennial pink. Think Scandinavian soapy timber.
Architecture permeates all those sectors, but it is always a vessel rather than an active participant with agency. We are proposing to change that by maximising the potential of architecture within this economy and realigning the discipline to be more in tune with larger trends in society. We believe that architects should be an authority on design and influencers in property.
→ Intelligence