manufacturing taste
architectural design agency based in london
We are Manufacturing Taste.
We are architectural designers — but different.
We leverage design to play the market.
Working with developers and agents, we don’t follow trends — we define them.
Our spaces are not reactions to what exists.
They are provocations that shape what comes next.
what is manufacturing taste?
Manufacturing Taste is an architectural design studio that thinks like a creative agency.
We don’t design buildings — we design desire and craft brands.
Developers aren’t just builders or landlords; they are brands competing for attention, trust, and loyalty.
Occupiers aren’t just users; they are consumers making lifestyle choices about where to live, work, and play — in a highly competitive market.
We make those choices inevitable. We create spaces and experiences that give brands distinction — environments that connect, persuade, and stand out.
We achieve this by drawing on both cultural insight and behavioural psychology. We explore how design intersects with wider cultural movements — from fashion and media to lifestyle and urban trends — while also understanding how space shapes desire, perception, and decision-making.
By signalling to consumers that they are understood, we help developers and agents define the market, rather than react to it. When a development has clarity, character, and intent, it doesn’t just fit in. It stands out.
Our focus is on interiors, retrofits, and refurbishments — the everyday environments people encounter, share, and remember. These are the spaces where taste is shaped, reputations are built, and value is felt.
That is what makes us different. That is what it means to manufacture taste.
→ Projects
why manufacturing taste?
Collective taste is not natural — it’s manufactured.
Market trends are created, propagated, and amplified until they become internalised by society.
In tech, fashion, food, music, and lifestyle, designers and strategists work with opinion-makers in media, film, and branding to define the style of the age. They set the taste spectrum for people to adopt.
There is a clearly identifiable 'look, feel and sound' to the 1960s or the 1980s, or even the 2010s:
Think co-working. Think avocado on toast. Think skinny jeans. Think millennial pink. Think Scandinavian soapy timber.
Architecture is always there — but as a vessel, never an author. It follows rather than leads.
We believe it’s time to change that. Architecture should have agency in shaping taste, not just housing it. Our work realigns design with the larger cultural currents that drive markets.
Developers and agents shouldn’t just react to trends — they should define them.
That is where architecture becomes strategy. That is where design creates commercial advantage.