Are developers making the most out of the budget spent on both design and marketing?

Can developers have truly unique designs that set them apart in a crowded market?

Society is evolving at a rapid pace so can space typologies evolve at the same speed to catch up with social and economic trends? In other words, can developers be one step ahead of consumers?

Development marketing has not changed significantly in the last decades: Brochures, a website and perhaps a marketing suite or show-flat. Can development marketing have a far wider reach?